ENTRE

Results

10 Winners in 6 Months

CVR Improvement: 136.066% increase

Cost Per Acquisition: -44.6266% decrease

Lead Volume: 78.0227% increase

Yearly Revenue Impact: $29,822,587.80

Overview

I started working full time at ENTRE in 2022. They knew I had a background in optimization so they asked me to start running their tests for them. I ran test after test, all their ideas at their request, and they ended up all being losers.

I told them of a simple and easy test that I could run right now that would dramatically increase their funnels conversion rate but they couldn’t believe that something that simple would make a difference so they told me not to run it… I ended up doing it in secret because I was confident in my experience and had run this test across multiple funnels with nothing but success.

One week later, I showed the owner the results of my test… A doubling of their conversion rate. From that moment on, I was fully put in charge of testing and went on to reduce their cost per acquisition from $683 to $378 translating to $18.5M in yearly savings while also generating an extra $11.3M in yearly revenue from increased lead flow.

I was promoted to Marketing Operations Manager, developed a team of people to streamline this process and went on to launch 53 winning conversion rate optimizations with an average improvement of 39.4% in 1 year.

Top Performing Tests

Headline Test (Improvement: 175.08%)

Shortened Page Test (Improvement: 132.84%)

Downloaded by Badge Test (Improvement: 121%)

New Offer Test (Improvement: 110.62%)

Your Ebook Will Arrive in 20 Min Test (Improvement: 101%)