Millionaire Publishing

Results

CVR Improvement: 233.33% increase

Lead Volume: 0/month to 300/month

Yearly Revenue Impact: +$1M

Overview

While working full time at Millionaire Publishing, the sales team was struggling to convert their normal leads which were converting around 1.5%. In response I invented a strategy to generate application sales leads that converted 5x higher than average and scaled it to 300 leads per month. The result was a yearly impact of over $1M in extra revenue for the sales team.

I continued my optimization work on the FE sales funnels Increasing new front end customers from 0 to 200 per day by through high impact CVR optimizations of 13, 29, 53 and even up to 101%. All while spearheading the framework and startup of the company's acquisition department leading to a 143% ROAS.

Top Performing Tests

Upsell Redesign (Improvement: 101.65%)

Downsell Redesign (Improvement: 100%)

New VSL (Improvement: 53.59%)

Upsell Redesign (Improvement: 46.7%)

LP Redesign (Improvement: 29.22%)